Embracing Business Success:
My Journey Towards Easeful and Anxiety-Free Launches
By Poli Sevcikova
Finding Freedom in Scaling and Launch Strategies
As a mumpreneur, I’ve always been passionate about creating a business that not only succeeds but also aligns with my values and lifestyle. That is why I am here – to share my journey of redefining what business success means to me, especially regarding launches and scaling. Let me take you through this transformative experience and the lessons I’ve learned.
Rethinking Success and Freedom in Business
My pursuit of business growth and financial success initially seemed straightforward. I aimed to achieve six figures and build a thriving platform as my fifth company. However, I soon realized that these achievements did not equate to the new fulfillment and freedom I sought. Despite my success, I found myself grappling with fear, stress, and fatigue. This introspection led me to question the traditional measures of success for women, business owners, and mothers. I discovered that true success is about balancing my business and personal life. Enjoying the path, the here and now, instead of some phantom mirage in the future.
My Tale of Two Launches
I experienced dozens of launches and guided my clients through thousands, but two distinct launches taught me valuable lessons.
The first was a high-earning summit launch that required extensive time, effort, and financial investment. While it was financially successful, it left me feeling drained and stressed. Why? Not only was the organization of this launch complex, but add the fact of filming 40 interviews in three weeks to the mixture and then holding the space and selling during the summit, and you have the most amazing burn-out formula there is. But it’s a norm, right? Everybody does that. That is how it’s supposed to be. Are these phrases familiar?
Contrastingly, my more recent launch, though it earned almost the same income, brought me a sense of contentment, excitement, and ease. Plus, my time and money investment was close to zero. So, if compared, I earned much more than in the summit. This experience confirmed my last four years’ revelations about Launches — no amount of money earned can make me do anything in my launches that don´t feel easy and aligned. It´s not worth my energy. Period.
Choosing Easefulness in Business Scaling
Reflecting on these experiences, I have another example of prioritizing ease and simplicity in my business strategies. Designing launches that are minimalistic and anxiety-free, if needed in the client’s strategy, is my number one focus. I found that with minimal team involvement and smartly planned and often reduced upfront investments, we are achieving success in a more manageable and fulfilling way. This approach has improved my work-life balance and overall satisfaction with my business and supported my clients to do the same for years.
Personal Archetypes and Business Strategy
Understanding my personal archetypes was vital in this transformation. I identify as a “lazy rebel” in my success matrix, which means I naturally lean towards strategies that offer freedom and simplicity. Recognizing this allowed me to align my business strategies with my innate preferences and balance my
inclinations and professional ambitions.
Crafting a New Narrative for Business Scaling and Launch Success
My journey has taught me invaluable lessons about scaling and launching a business. As entrepreneurs, especially as mumpreneurs, we must dare redefine our success matrix. Embracing a holistic approach that prioritizes ease, emotional well-being, and alignment with our personal values can lead to more sustainable and fulfilling growth. This often means we stop doing the things we hate and start doing the things that light us up.
Embracing Individualized Scaling Strategies
I encourage fellow entrepreneurs to reconsider their scaling strategies. There’s no one-size-fits-all approach. We must find methods that resonate with our individual values and preferences. This shift promotes long-term sustainability and ensures our work aligns with our personal well-being. I understand this might seem so easy, but the reality is the opposite.
From the marketing point of view, we are told we need to have everything covered —social media, SEO, ads, launches, sales, products of all different ranges, etc. And as a former marketer, I know that in the ideal world, this is perfect and works. But we are perfectly imperfect, and what sells is our energy and magnetism, not the professionally crafted ads and strategies.
Often, the missing energy piece keeps you from scaling with ease. That feeling of hitting the wall often tells us to stop and reevaluate. Stop doing what feels heavy; you are going against the flow.
If you feel enough is enough and want to start growing your business without the constant hustle and more in tune with your heart, try the Balance Boost for CEOs. It´s a magical program that will boost your business balance, and it´s a great start to your journey toward ease – https://bam.polisevcikova.com/balance-Boost.
Closing Thoughts: Your Redefinition of Success
My story is a catalyst for redefining success in business scaling. Embracing easeful and anxiety-free strategies can lead to a more holistic vision of success beyond financial gains to personal fulfillment and sustainable growth. As I continue sharing my journey and insights, I hope to inspire and empower fellow mumpreneurs to craft their unique paths.
Remember, business success is not only about financial milestones; it’s about creating a journey that is fulfilling, sustainable, and aligned with who you are. It´s about the days when you can be with your kids and not worry. It´s about the wealth and future you create for your family without losing precious moments with them. I am here for you to uplevel your business and upgrade it towards 6-7-figure growth without needing to sacrifice your life and health. You can start by exploring your Success Matrix archetype in the Quiz – https://polisevcikova.com/archetype-quiz/ I look forward to getting to know you and supporting your growth.
This article originally appeared in the Winter 2024 issue of CHOICES Magazine
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