CHOICES Magazine

In the journey of life, the influence of parents is profound. From our earliest moments, their recognition and support shape our sense of self. Feeling seen and valued by them lays the groundwork for a strong self-image and confidence. However, as we grow older, the responsibility of encouragement shifts from external sources to our inner voice.

Developing your signature professional style for work will contribute to more tremendous career success. Appearance still matters—how you look and behave has a measurable effect on the viewer. Our world today has become a small global village, and with the mingling of different cultures and mindsets of all generations—all playing the game of wanting to be the best in the working arena.

These are the three values by which Raimonda Jankunaite lives her life: Believe in your ideas and dreams, dare to achieve success and conquer your goals, and then use that experience to inspire and impact others. An unstoppable dynamo in entrepreneurship and empowerment, Raimonda Jankunaite commands attention and admiration.

Taking risks is one of the most challenging aspects of being in the marketing industry and business. You take the risk of putting yourself out into a new market or space that has never heard your name before. You risk putting time, effort, money, and resources into an idea or passion. You risk the possibility that your business might not succeed, and now you are left picking up the pieces.

Not many people have the privilege of describing an entrepreneur’s lifetime journey—the trials, victories, heartaches, and joys—all viewed from the sideline only a sibling can occupy. Such is the case with my sister, Nancy Haller, and me. Her bio is impressive, and her work is notable.

What were the reasons that led you to embark on the entrepreneurial path? Can you recall the mixed emotions experienced at the inception of this journey? I began my entrepreneurial venture driven to aid and empower fellow women. Additionally, the pursuit of financial independence, the autonomy of being my own boss, dictating my schedule, and allocating more time to my family were compelling motivations.

In a world evolving rapidly, where innovation and creativity are paramount, the influence of Drama skills (or soft skills in developing empathy and creativity to be solutions-driven) in shaping the entrepreneurs of tomorrow cannot be overstated.

Entrepreneurship holds a special appeal for many women. “Being your own boss is a path to both pursuing a passion and gaining more control over your career,” says Sharon Miller, president of small business at Bank of America. But, she notes, it also can present some special hurdles.

In the fast-paced world of entrepreneurship, women are breaking barriers and making significant strides. However, the relentless pursuit of success often comes at a cost, and burnout is an all-too-common companion on this challenging journey. A paradigm shift is underway that recognizes the transformative power of intentional leadership in banishing burnout and allowing women entrepreneurs to survive and thrive in their businesses.