CHOICES Magazine
Spring 2024 Championing Women’s Voices Worldwide
Online Article Archive
Meet the WEA Team
From founding businesses with minimal capital to inspiring thousands as a speaker, Judi’s journey reflects resilience.
Empowering Entrepreneurs: Why Drama Skills Matter for Success in Business and Beyond
In a world evolving rapidly, where innovation and creativity are paramount, the influence of Drama skills (or soft skills in developing empathy and creativity to be solutions-driven) in shaping the entrepreneurs of tomorrow cannot be overstated.
A Final Note from Judi Moreo
Thank You for Being a Part of Our Journey! We are immensely grateful to have you in the Choices community, where inspiration meets action. Your presence enriches our collective experience, and we deeply appreciate your support as we navigate this transformative journey together.
Take the Risk
Taking risks is one of the most challenging aspects of being in the marketing industry and business. You take the risk of putting yourself out into a new market or space that has never heard your name before. You risk putting time, effort, money, and resources into an idea or passion. You risk the possibility that your business might not succeed, and now you are left picking up the pieces.
From the Editor
From the Editor By Judi Moreo Dear Women Entrepreneurs, Welcome to Choices magazine – a haven for [...]
The Power of Encouragement
The Power of Encouragement By Joan S. Peck “Way to go! You can do it!” These or [...]
The Angel Network
In an era where digital platforms shape much of our interactions and social fabric, The Angel Network emerges as a compelling testament to the positive power of social media, harnessing its vast reach to foster a spirit of generosity and community support.
A Sister’s View
Not many people have the privilege of describing an entrepreneur’s lifetime journey—the trials, victories, heartaches, and joys—all viewed from the sideline only a sibling can occupy. Such is the case with my sister, Nancy Haller, and me. Her bio is impressive, and her work is notable.
Taking Control of Our Finances and Living Life on Our Terms
In today’s ever-evolving world, women are redefining norms and breaking barriers across industries, becoming catalysts of change. However, the journey towards financial independence remains challenging for many of us. As women entrepreneurs, it is essential that we take charge of our finances, cultivate healthy financial habits, and pave our path to financial freedom.
Navigating the Entrepreneurial Rollercoaster: Managing Anxiety on the Road to Success
What were the reasons that led you to embark on the entrepreneurial path? Can you recall the mixed emotions experienced at the inception of this journey? I began my entrepreneurial venture driven to aid and empower fellow women. Additionally, the pursuit of financial independence, the autonomy of being my own boss, dictating my schedule, and allocating more time to my family were compelling motivations.
Welcome to the Women Entrepreneurs Associaton
The Women Entrepreneurs Association (WEA) is more than a networking group; it is a hub for connection, collaboration, and celebration. Providing a secure space for like-minded women entrepreneurs, WEA fosters an environment where members can brainstorm, share ideas, gain perspective, and offer mutual support with kindness, courtesy, and honest feedback.
5 Ways to Fund Your Startup
Entrepreneurship holds a special appeal for many women. “Being your own boss is a path to both pursuing a passion and gaining more control over your career,” says Sharon Miller, president of small business at Bank of America. But, she notes, it also can present some special hurdles.











