Step into the exciting world of Choices, where a vibrant transformation awaits you! We are thrilled to unveil our fresh and dynamic rebranding, marking a new era for our magazine as the official publication of the Women Entrepreneurs Association.

As we usher in a new year filled with fresh beginnings and boundless opportunities, it’s time to ignite our entrepreneurial spirits with resilience, determination, and a sprinkle of magic.

Many of my clients reached out throughout December, grappling with burnout amidst the delicate dance of maintaining a thriving business during the year’s costliest and busiest period.

As creative entrepreneurs, the path to success is often painted with passion and strategy. But what happens when you’ve ticked off a primary financial goal and feel lost? It’s time to reevaluate your goals, not just in numbers, but in terms of emotional connection and broader ambitions.

As a mumpreneur, I’ve always been passionate about creating a business that not only succeeds but also aligns with my values and lifestyle. That is why I am here – to share my journey of redefining what business success means to me.

Flipping Imposter Syndrome On Its Head By Krystal Jugarap It’s inevitable - the not-so-elusive “Who am I [...]

Most of us have played the “Monkey in the Middle” game as kids. For those who may not know the game, it is where one stands in the middle and is designated as the monkey.

People often ask me if there is a secret sauce to getting yourself in the press. I wouldn’t say there is, but to quote an old boss of mine ‘There is the traditional way of doing it, and Sarah’s way.’

In the pulsating world of entrepreneurship, women navigate a unique landscape marred by challenges that can derail their journey toward financial stability.

Competition - it’s a word we are brought up with. From competing at school to beating the other team in netball to vying for that top spot in the school leavers’ book! It’s no wonder that as we enter adulthood, this mindset is ingrained in our minds - always strive to be the best because there can only be one at the top. Sound familiar?

I distinctly recall the momentous decision to embark on the entrepreneurial path. During that period, I held full-time positions as an Associate Chairperson and Assistant Professor at a University, concurrently managing responsibilities as a mother to my children and a wife to my husband.

In the tapestry of time, the image of a woman has evolved, yet some threads from the past still linger, weaving a prototype that doesn’t quite fit the modern woman of the 21st century.