CHOICES Magazine
Winter 2024 All About Entrepreneurs Issue
Welcome to the Women Entrepreneurs Associaton
The Women Entrepreneurs Association (WEA) is more than a networking group; it is a hub for connection, collaboration, and celebration. Providing a secure space for like-minded women entrepreneurs, WEA fosters an environment where members can brainstorm, share ideas, gain perspective, and offer mutual support with kindness, courtesy, and honest feedback.
Meet the WEA Team
From founding businesses with minimal capital to inspiring thousands as a speaker, Judi’s journey reflects resilience.
The Significance of Connection, Collaboration, & Celebration
In the dynamic landscape of entrepreneurship, women are increasingly making their mark, breaking barriers, and redefining success.
Competition to Collaboration
Competition - it’s a word we are brought up with. From competing at school to beating the other team in netball to vying for that top spot in the school leavers’ book! It’s no wonder that as we enter adulthood, this mindset is ingrained in our minds - always strive to be the best because there can only be one at the top. Sound familiar?
Balancing Act
I distinctly recall the momentous decision to embark on the entrepreneurial path. During that period, I held full-time positions as an Associate Chairperson and Assistant Professor at a University, concurrently managing responsibilities as a mother to my children and a wife to my husband.
From the Editor
Step into the exciting world of Choices, where a vibrant transformation awaits you! We are thrilled to unveil our fresh and dynamic rebranding, marking a new era for our magazine as the official publication of the Women Entrepreneurs Association.
PR Doesn’t Have to be Pushy, But It Can Be Powerful!
People often ask me if there is a secret sauce to getting yourself in the press. I wouldn’t say there is, but to quote an old boss of mine ‘There is the traditional way of doing it, and Sarah’s way.’
Embracing Business Success
As a mumpreneur, I’ve always been passionate about creating a business that not only succeeds but also aligns with my values and lifestyle. That is why I am here – to share my journey of redefining what business success means to me.
Defying the Odds
In the realm of personal growth and motivation, Judi Moreo stands out as a genuine luminary. Her name is synonymous with empowerment, leaving an indelible mark that transcends boundaries.
Don’t Get Caught Being the “Monkey in the Middle”
Most of us have played the “Monkey in the Middle” game as kids. For those who may not know the game, it is where one stands in the middle and is designated as the monkey.
Empowering Women in Business & Nurturing a Growth Mindset for Success
Women are increasingly breaking through barriers and assuming leadership roles. However, the journey to success is not without its challenges. One powerful tool women in business can wield in their pursuit of success is the growth mindset.
Renew, Reflect, Rise
Many of my clients reached out throughout December, grappling with burnout amidst the delicate dance of maintaining a thriving business during the year’s costliest and busiest period.











