I distinctly recall the momentous decision to embark on the entrepreneurial path. During that period, I held full-time positions as an Associate Chairperson and Assistant Professor at a University, concurrently managing responsibilities as a mother to my children and a wife to my husband.

People often ask me if there is a secret sauce to getting yourself in the press. I wouldn’t say there is, but to quote an old boss of mine ‘There is the traditional way of doing it, and Sarah’s way.’

As a mumpreneur, I’ve always been passionate about creating a business that not only succeeds but also aligns with my values and lifestyle. That is why I am here – to share my journey of redefining what business success means to me.

Competition - it’s a word we are brought up with. From competing at school to beating the other team in netball to vying for that top spot in the school leavers’ book! It’s no wonder that as we enter adulthood, this mindset is ingrained in our minds - always strive to be the best because there can only be one at the top. Sound familiar?

Most of us have played the “Monkey in the Middle” game as kids. For those who may not know the game, it is where one stands in the middle and is designated as the monkey.

Many of my clients reached out throughout December, grappling with burnout amidst the delicate dance of maintaining a thriving business during the year’s costliest and busiest period.

In the pulsating world of entrepreneurship, women navigate a unique landscape marred by challenges that can derail their journey toward financial stability.

Women can excel as entrepreneurs in various industries, and the choice ultimately depends on individual skills, interests, and market trends.