CHOICES Magazine

As a mumpreneur, I’ve always been passionate about creating a business that not only succeeds but also aligns with my values and lifestyle. That is why I am here – to share my journey of redefining what business success means to me.

Competition - it’s a word we are brought up with. From competing at school to beating the other team in netball to vying for that top spot in the school leavers’ book! It’s no wonder that as we enter adulthood, this mindset is ingrained in our minds - always strive to be the best because there can only be one at the top. Sound familiar?

I distinctly recall the momentous decision to embark on the entrepreneurial path. During that period, I held full-time positions as an Associate Chairperson and Assistant Professor at a University, concurrently managing responsibilities as a mother to my children and a wife to my husband.

In the pulsating world of entrepreneurship, women navigate a unique landscape marred by challenges that can derail their journey toward financial stability.

As we usher in a new year filled with fresh beginnings and boundless opportunities, it’s time to ignite our entrepreneurial spirits with resilience, determination, and a sprinkle of magic.

In the tapestry of time, the image of a woman has evolved, yet some threads from the past still linger, weaving a prototype that doesn’t quite fit the modern woman of the 21st century.

Most of us have played the “Monkey in the Middle” game as kids. For those who may not know the game, it is where one stands in the middle and is designated as the monkey.

Women are increasingly breaking through barriers and assuming leadership roles. However, the journey to success is not without its challenges. One powerful tool women in business can wield in their pursuit of success is the growth mindset.

Step into the exciting world of Choices, where a vibrant transformation awaits you! We are thrilled to unveil our fresh and dynamic rebranding, marking a new era for our magazine as the official publication of the Women Entrepreneurs Association.

Welcome to a transformative journey where dreams become reality, aspirations become accomplishments, and the extraordinary becomes everyday. We will dive deep into your empowering journey of making your vision board a tangible reality in 2024.