Articles2024-09-30T21:01:54-07:00

CHOICES Magazine

Online Article Archive

 

Select an issue view by its cover or scroll down to view randomly selected articles.  For a complete directory of past issues (not all are available in the format on this page) please visit the Archives page.

Take the Risk

Taking risks is one of the most challenging aspects of being in the marketing industry and business. You take the risk of putting yourself out into a new market or space that has never heard your name before. You risk putting time, effort, money, and resources into an idea or passion. You risk the possibility that your business might not succeed, and now you are left picking up the pieces.

Competition to Collaboration

Competition - it’s a word we are brought up with. From competing at school to beating the other team in netball to vying for that top spot in the school leavers’ book! It’s no wonder that as we enter adulthood, this mindset is ingrained in our minds - always strive to be the best because there can only be one at the top. Sound familiar?

Adversity to Empowerment

In 2015, I hit rock bottom. I was in pain and despair, watching the young, healthy woman I once knew fade away. I didn’t recognize myself anymore. Confusion, rejection, and fear consumed me, and I worried that the pain I was experiencing would define my existence. Through my tears, I thought, “If this is how my life is going to be, then I’m ready to be done.”

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